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Tuesday, February 27, 2018

Tiered Pricing May Be Coming to Disney Multi-Day Tickets - A Few Thoughts


by: guide4wdw - Collin

Arriving just after the announced pricing structure increases for Walt Disney World tickets, the Orlando Sentinel is reporting that Bob Iger shared a statement at the Morgan Stanley Technology Conference stating that multi-day park tickets will be moving to a peak pricing structure near the end of 2018. Essentially this could mean that multi-day tickets would begin to fall under a similar structure to that which is already in place for single day tickets. In practice, this would allow Disney to scale ticket prices based on demand for certain days and in concept certain weeks of the calendar year with higher guest attendance.

The comment made by Iger was followed with a remark about how it should improve the guest experience. Personally, it's hard to see this as anything but a good reason to increase ticket prices before the Star Wars - Galaxies Edge Opening on both coasts. A similar comment was also made in relation to the opening of Star Wars Land which was described as a big experience. 

Should You Be Concerned?
Honestly, at this point I'm not concerned in the slightest. While this is a reputable source of information and did come from the CEO himself, this was simply a comment made in a question and answer session. It's not written in stone and it's almost a year away from potentially being put into practice. Additionally, this is the same CEO who let it slip that Hollywood Studios may be getting a name change in the future in another question and answer session which has yet to happen in reality and speculation has it that the name change has been dropped altogether. 

Perhaps more importantly, you have to consider how much is yet to debut this year and the effect the performance of this year could have on that pricing decision for the future. With Toy Story debuting this summer, and other big debuts happening over at Disney Springs, there's no telling what could be coming in regards to finances and the Disney Parks throughout the year. At this point, I would treat this as no more than speculation or a comment to appease the business world rather than a guarantee that peak pricing on multi-day tickets will occur. 

Lastly, this change, if it actually comes true, will likely only effect shorter stays in a large way in the beginning. If the trend of previous increases remains consistent, Disney will do anything they can to keep guests in the parks and resorts for longer stays. Today, that concept is true more than ever before with the competition growing over at Universal and other Orlando theme parks. For reference, just look at the new pricing increase. A 5-day ticket jumped $25 overall. When you break it down on a day by day basis, that's only $79 per day in the park for a $395 5-day ticket. Compare that to the price of a single-day ticket at $119 a day and you quickly realize that a multi-day ticket would still be a pretty good deal at tiered pricing. Also, at current tiered prices for single day tickets, the increase from regular to peak season is only about a 7% change. For even a five day ticket, thats an overall difference of $25 (sound familiar?). For most guests, $25 a person isn't going to make or break a Disney vacation. Of course these numbers are theoretical based on the current structure, but it should give us an idea of what to expect. 

If you're concerned about the increase, use one of our 10 Easy Ways To Save Money At Disney World in 2018 and you'll likely save enough to offset the additional costs (we hope). Disney can only go so high in their pricing analysis. Chances are they know and have calculated their price ceiling and while they may be getting close to it, the parks continue to welcome record numbers of guests and remain crowded 90+% of the year. 

If you want to overcome the potential change, there's a few things you can do. First, if you're looking to book a vacation for next year or late this year, book it early. If tradition holds true, if there is a change in the pricing structure, previously booked vacations will remain on the previous price structure. Additionally look to third party ticket sellers right before the increases are about to occur. Chance are the increase will get leaked or a rumor will surface right before a ticket price change occurs. We always recommend The Official Ticket Center for any ticket related purchases but be careful to check your dates and make sure their tickets do not expire (per Disney's requirement) before your travel dates. Typically the end date on tickets is the end of the calendar year.  

Don't Panic
At this point, don't worry about the potential pricing structure change. There are way to many variables to the situation that not even the CEO can know at this point and chances are even if it is planned to occur at this point in time, organizational changes could occur that would put the pricing change "on the back burner" in a metaphorical sense. 

Every time there is a ticket increase scare, guests automatically jump to the worst case scenario. Take things one day at a time and look forward to many of the new expansions coming in the not so distant future. Toy Story Land could be the hidden gem opening of the year, Disney Springs continues to grow, and there's no telling what Imagineering has in store that we have no idea about at this point. 

Your Thoughts
As always, if you have thoughts, concerns, questions, or even some tips of your own to share, don't hesitate to reach out to us on Facebook or your favorite social media platform. Give us a follow while you're there, and we'll keep the conversation going in the future. We're not the largest Disney community, but we're one that's there and one that listens. Thanks for reading and have a wonderful day wherever you are! 

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Last but certainly not least, if you're starting the planning process, a great place to start are with some of our top planning articles! Looking for dining? Check out Disney World Dining Tips For 2018. Want to start with some more tips? 44 Excellent Disney World Tips for 2018 or Disney World Planning Guide and Tips For 2018 are a great place to begin! Looking to save money on tickets? Check out our friends over at The Official Ticket Center for great deals that even made it into our 2018 Discount Disney World Ticket selections and another great way to help us create more content through your contributions at no additional cost to you! You'll probably even save money along the way.

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